Mission & Values


At DIMA, we believe it’s not just about how you create your look; it’s what you do in it that matters. We see personal style as the ultimate form of self expression and encourage experimentation — from bare to bold, and everything in between. Whatever your look, we’re into it.

Our unique multi-use products are designed for an on-the-go lifestyle for the busy woman and man, with high-tech ingredients — without all the bad stuff. All DIMA products are cruelty-free and made with the best possible ingredients, with hydrating jojoba, coconut, orange peel, and grape seed oils; fruit and vegetable butters like mango and shea; and packaging that allows for minimal to no preservatives. 


1. Never disappoint.

2. Invent, innovate, and simplify.

3. Cruelty free.



The continuous development and consolidation of DIMA at a national level are ensured by coordinated management of the distribution policies, which combines the strategic vision of the head office in Boston with a widespread presence across the United States with a distribution network in brick-and-mortar stores and boutiques from California to Massachusetts as well as a robust online presence.

DIMA is well aware of its obligations to deliver a more committed and concrete approach to Social Responsibility and has been putting in place a process for developing projects aligned to the most important international principles concerning environmental, social and economic sustainability. In this regard, the DIMA team places special attention on consumer protection and the impact on the environment and, by implementing projects targeted at supporting its business, intends to involve all its corporate stakeholders and product supply chain. By working closely with its suppliers and factories, DIMA has created added value which has resulted in the brand gaining a reputation of high prestige and reliability on the national arena.